Key Features to Look for in Online Event Software
In today’s digital landscape, hosting virtual and hybrid events has become an essential part of business strategy. Whether it’s a webinar, a virtual conference, or a product launch, choosing the right online event software is crucial for ensuring a seamless, engaging experience for both organizers and attendees. Industry experts suggest that the virtual events market size was estimated at USD 98.07 billion in 2024, which is expected to grow at 20% CAGR for the next few years.
With the rapid advancement of technology, the capabilities of event platforms have grown significantly, making it essential for businesses to select software that not only meets their needs but also enhances engagement and provides real-time insights.
In this post, we’ll explore the key features to look for in online event software, with a particular focus on what makes Hubilo’s online event software stand out in the crowded marketplace.
1. Customizable Branding and Personalization
When it comes to hosting an event, the experience should feel unique and in alignment with your brand identity. Online event software should provide robust customization options that allow you to design branded registration pages, personalized emails, and an event interface that reflects your company’s image.
Hubilo’s online event software allows businesses to go beyond simple logo placements. You can fully customize your registration pages, virtual booths, and event rooms, ensuring that every aspect of the event is on-brand. This deep level of personalization helps create a cohesive, professional atmosphere and ensures attendees feel like they are part of something special from the very first click.
2. Seamless Registration and Setup Process
A seamless registration process is essential to ensuring high attendance rates and a smooth experience for both attendees and organizers. Online event software should make it easy to register and set up events with minimal effort.
Hubilo offers intuitive registration with 1-click sign-up, Single Sign-On (SSO) logins, and magic links, making it incredibly easy for attendees to join the event without friction. Additionally, automated emails and calendar blocks are included to remind attendees of the event, reducing the chances of no-shows and boosting attendance rates.
3. Engagement Features to Drive Participation
Engagement is one of the key differentiators between a standard virtual meeting and an impactful online event. Online event software should offer a variety of interactive features that keep attendees involved and create a dynamic event atmosphere.
Hubilo’s online event software takes engagement to the next level with its full-HD streaming capabilities, live Q&A sessions, polls, and gamification features such as leaderboards, quizzes, and games. These features help break up the monotony of presentations and encourage attendees to interact with speakers and other participants. Additionally, Hubilo provides 1:1 speed networking and roundtable rooms, fostering deeper connections among attendees.
4. Real-Time Analytics and Data Tracking
Understanding how your event performs is crucial for improving future events and maximizing ROI. Your online event software should include robust analytics that offer insights into attendee behavior, engagement levels, and overall event performance.
Hubilo offers powerful analytics through its Account Intelligence Dashboard, allowing organizers to track attendee interactions in real-time. From tracking session attendance to monitoring how much time attendees spend engaging with specific content, these insights help you understand what worked well and what areas need improvement. The ability to track lead activity, such as booth visits and downloads, also enhances demand generation and helps refine follow-up strategies.
5. Sponsor and Partner Support for Increased ROI
Sponsorship is often a key revenue stream for online events, and your event platform should help sponsors track their ROI in a meaningful way. Online event software should offer features that allow sponsors to monitor attendee interactions and prioritize hot leads, ultimately helping them generate more business from the event.
Hubilo’s online event software provides dynamic sponsorship packages, pitch rooms, 1:1 chat, and meeting schedulers that enable sponsors to track attendee behavior in real time. This functionality helps sponsors engage directly with high-value prospects, maximizing the potential for conversions and delivering measurable ROI.
6. Seamless Integrations with Other Tools
Integrations are essential for streamlining event management processes and enhancing the functionality of your online event software. The platform you choose should be able to integrate with other tools you’re already using, such as CRMs, marketing automation systems, and analytics platforms.
Hubilo integrates seamlessly with top-tier CRMs like Salesforce, HubSpot, and Marketo, syncing event data in real time. These integrations allow you to enrich lead records automatically with attendee interactions like booth visits, session attendance, and downloads, helping to automate workflows and improve demand generation efforts.
7. 24/7 Support and Customer Success Management
Technical difficulties or event disruptions can occur at any time, which is why access to reliable customer support is essential. Online event software should provide ongoing support to ensure that any issues are resolved quickly and efficiently.
With Hubilo, you can rely on 24/7 support from a dedicated Customer Experience Manager. This personalized support ensures that every aspect of your event runs smoothly, from the initial setup to the final wrap-up. Hubilo’s commitment to providing exceptional support is a key reason why it’s rated so highly by users on platforms like G2.
8. Mobile Accessibility for On-the-Go Engagement
In a mobile-first world, it’s important to ensure that your event platform is accessible on smartphones and tablets. Mobile accessibility allows attendees to engage with content, network with peers, and participate in sessions from anywhere.
Hubilo offers a mobile app that enhances attendee experience by providing access to the event on the go. Attendees can view schedules, participate in networking sessions, interact with other attendees, and engage with live content—all from the convenience of their mobile devices.
9. Scalability for Large Events
Whether you’re hosting a small webinar or a massive global conference, your online event software should be able to handle the scale of your event without compromising performance. The platform should provide scalability to support any size event, from intimate sessions to large-scale summits.
Hubilo is built to scale effortlessly, supporting events with up to 100,000 attendees. Whether you’re hosting a virtual product launch or a multi-day global conference, Hubilo’s online event software ensures that your event runs smoothly, even as the number of attendees grows.
Conclusion: Why Choose Hubilo’s Online Event Software
As businesses increasingly turn to virtual events to connect with audiences, selecting the right online event software is crucial. Hubilo’s online event software stands out for its powerful features, including customizable branding, advanced engagement tools, real-time analytics, seamless integrations, and top-tier support. It’s a comprehensive platform that helps you host memorable, impactful events that drive engagement, build connections, and deliver measurable results.
